Chapter OneA local identity people recognized.
Visual direction, messaging, offers, signage and a consistent voice across customer touchpoints.
Courtice Canteen · 2019–2024
Before the software, there was a counter.
Courtice Canteen was a restaurant, a local brand and five years of learning how products, stories, systems and service come together in the real world.
What this chapter built
The foundation came from doing the real work.
A useful website—not just a brochure.
Menus, ordering paths, promotions, delivery information, stories and local discovery.
The work behind the counter.
Photography, social campaigns, a blog and an early video series about running the business.
Learning by doing the thing.
Service, quality, customer experience, adaptation and the discipline of opening again next weekend.
The business changed. The lessons came with it.